Who is the client? What do they do?
Client: A network of young women, who are willing to work for you women in Afghanistan. Providing Capacity and Leadership Training, Advocate for equality of rights, Protect children and women and girls rights.
What problem were you asked to solve?
Promote and Protect human rights, rights of women and girls and push the agenda of peace for stable and peaceful Afghanistan. Bring social change on harmful traditional practice by capacity development of women and girls.
What personality and logo attributes were you asked to convey?
This particular project was very challenging, we were asked to develop a logo with multiple messages to convey through the brand. Women rights, power, unity, and peace.
Who was the target audience?
Young women and girls, Children and Vulnerable people
Talk about the collaborative working process between
you and your client.
The project was formed in such a way where the clients involvement was taken into account every step of the way, from ideation to the final product. The client has been contacted 9 time during this project, at the start and end of every process establishing criteria, exploration, refine, applications, and contacted once on discussing design system.
What was the creative time frame?
We started by creating the logo and establishing areas of focus then proceeded with the complementary designs. We spent eight weeks on this project.
What applications did you design for this logo? In what media?
The main focus of the logo was mostly toward print and stationary and not much digital.
Why did the client choose you to design this logo?
Client: Logonoob was recommended to us by one of our friends and after researching and looking into their website, the decision was easy.
Why did you make the aesthetic choices you made?
We strictly focus on firm’s needs, values, and it’s long term vision. Also considering clients brief wanting their logo to convey multiple messages to their audience.