Who is the client? What do they do?
Creative artists creating artworks, home decoration and home gadgets such as decorative clock, night lamp and so on.
What problem were you asked to solve?
To develop a brand identity for the business, targeting home decor enthusiasts and people who has appreciation for art.
What personality and brand attributes were you asked to convey?
To develop a brand with sophisticated and artistic look and feel. And to convey business core values.
Who was the target audience?
People who care about the aesthetic of their homes and who have appreciation to art.
Talk about the collaborative working process between
you and your client.
The project was formed in such a way where the clients involvement was taken into account every step of the way, from ideation to the final product. The client has been contacted 9 time during this project, at the start and end of every process establishing criteria, exploration, refine, applications, and contacted once on discussing design system.
What was the creative time frame?
We started by creating the new identity and then proceeded with the
packaging and complementary designs. We spent a total of four weeks completing this project.
What applications did you design for this logo? In what media?
Our main focus was product branding and packaging alongside print and digital.
Why did the client choose you to design this logo?
They liked our method of approaching the project and fact that we are providing a long term solution for their brand and also brand work we had produced for other high-end consumer brands.
Why did you make the aesthetic choices you made?
We strictly focus on brands needs, values, and it’s long term vision. Also considering clients brief wanting their logo to look sophisticated and artistic.